Here’s a great video of kids singing, but it’s also a fantastic illustrator for what happens when you get a bunch of people who show up, do a decent job and have a few stars among them. Jared (the soloist) is clearly a talented young singer, as are a number of kids in the group. Not all of them are going to have music careers, in fact some of them are probably better at math or kickball than they are at singing. Still, they show up, sing their parts with enthusiasm and produce a video that’s had 300,000 views in 6 days.
Sometimes I work with groups who are absolutely capable of this type of virality, but can’t achieve it because one or two or twenty people refuse to show up, do their part with enthusiasm and change the world. Those groups are often the first to suggest that if they only had some rising stars or viral ideas or more funding, THEN they’d change the world. I think it would be easier to find a guitar and ask them to sing.
On a personal note, it helps that it’s one of the best songs of all time!
Comments on this entry are closed.